Executive Summary

• Phones and laptops have dominated the digital portable device market for some time now.
• Form will follow function as services manifest themselves on specialized hardware such as The Kindle.
• With billions of pieces of content at our fingertips we risk being overwhelmed by data control anxiety.
• Social weightings and crowd-enabled filters will emerge and begin to make sense of the ‘soup’.
  • New user experiences for discovery are being built in labs and start-ups around the world.
  • This operates on two levels – social influence and crowd influence.
  • YouTube is becoming social television, and is constantly improving its discovery experience.
  • Combining Google Chrome and YouTube could form a powerful unit for cached streaming and virtual PVR on people’s machines.
  • Owners of digital content aren’t happy.
• Content owners have done app experiments and now gaining a piece of the action.
• Facebook is the digital social hub.
• Television hasn’t progressed in years. That’s because it was waiting for the big one.
• Downloading has changed to streaming.
• The online world and real world are starting to blur.
• The physical world is largely free of digital and the digital world is largely free of location.
• Mobile operators must transform.
• Android is a very large boulder rolling towards the mobile market.
• We humans spend quite some time trying to understand ourselves and we’re still not very good at it.
• We are beginning to understand how to collect data, and although we don’t really appreciate what we can do with it, some people are starting to get ideas.