Digital Trend of the 2010 presented by FJORD 

Fjord Trends 2010View more presentations from Fjord.

Executive Summary

  • Phones and laptops have dominated the digital portable device market for some time now.
  • Form will follow function as services manifest themselves on specialized hardware such as The Kindle.
  • With billions of pieces of content at our fingertips we risk being overwhelmed by data control anxiety.
  • Social weightings and crowd-enabled filters will emerge and begin to make sense of the ‘soup’.
    • New user experiences for discovery are being built in labs and start-ups around the world.
    • This operates on two levels – social influence and crowd influence.
    • YouTube is becoming social television, and is constantly improving its discovery experience.
    • Combining Google Chrome and YouTube could form a powerful unit for cached streaming and virtual PVR on people’s machines.
    • Owners of digital content aren’t happy.
  • Content owners have done app experiments and now gaining a piece of the action.
  • Facebook is the digital social hub.
  • Television hasn’t progressed in years. That’s because it was waiting for the big one.
  • Downloading has changed to streaming.
  • The online world and real world are starting to blur.
  • The physical world is largely free of digital and the digital world is largely free of location.
  • Mobile operators must transform.
  • Android is a very large boulder rolling towards the mobile market.
  • We humans spend quite some time trying to understand ourselves and we’re still not very good at it.
  • We are beginning to understand how to collect data, and although we don’t really appreciate what we can do with it, some people are starting to get ideas.