VentureBeat Mobile Games Monetization Report
VentureBeat is the best source for startup and venture news. They actually do their homework and research their stories very well. They came out with their new VentureBeat Mobile Games Monetization Report.
176 game developers with 1,100 published games, 300 million collective downloads, and over $600 million in annual revenue took VentureBeat’s mobile games monetization survey.
Mobile Games Monetization Report
They asked developers which monetization methods their users found most annoying. Banner ads topped the list of course, but video ads and even text ads are also there:
- Banner ads — 34.8%
- Notification ads – 31.2%
- Surveys – 31.2%
- Lock screen ads — 27.5%
- Interstitials — 24.6%
- Video ads – 21.7%
- Subscriptions — 21%
- App walls — 18.8%
- Text ads – 18.8%
- Offer walls – 13.8%